From its easily accessible location off Interstate 90 — the primary east-west transportation route in South Dakota — Rushmore Mall serves as the only regional shopping center within a 200-mile radius. This vast trade area includes over 157,000 people in some 63,000 households. As the economic engine of the Rapid City market, the mall has influenced development of new national retailers within a two-mile radius. For its part, the mall's merchandise mix has been enhanced through recent additions of names like Bath & Body Works, Victoria's Secret, PacSun, American Eagle and Champs.
